How to Increase Demo Requests Without More Traffic

In this video, I’m going to walk you through the B2B landing page demo. This demo is going to show you how we can transform an informational page into a quintessential landing page within 60 seconds, based on time on page.

So every 15 seconds, this page will transform based upon the time on page condition. So right now, what you’re seeing is an H1, a little bit of verbiage, and an image with a request to demo button.

After the first 15 seconds, you’ll see the H1 change to your Exploring Conversion Performance, so this H is changed. We also updated verbiage down here below the H1 as well.

At the next 15 second mark, we change the H1. We changed or the heading to, at this point, you’re not browsing, you’re evaluating.

We updated the verbiage here. We removed the CTA since we embedded a form on the page, so there’s no reason to have the CTA there.

At the 45 second mark, we update the heading again to still deciding, that’s normal. Updated the verbiage here. We added in a testimonial down here as well, and we kept the form on the right.

Now at the 60 second mark, what we’re going to do is we’re going to completely remove the header, the footer, we reduce the number of fields from five to three in the form.

So at this point the only thing the user can do is either fill out the form or bounce back. Completely from the website.

So this is a quick 60 second demo that shows you how, based upon time on page in that condition, or really any condition, what you can do is you can completely transform your page, nudging the user along a path to get them to convert more quickly and more effectively.