Inside InstaVert Real-Time Website Optimization Explained

Video Transcription:

In this video, I’m going to walk you through the core features demo page. In just a few minutes, I’m going to show you how InstaVert adapts your website instantly based on visitor behavior.

Keep in mind, this is a live experience, so you can go to the demo page and follow along on your own, or explore the page at your own leisure.

This is not a video or a simulation. So as I move my mouse over here, you can see that there’s Xinten triggered on this CTA here which turns it red.

But what we’re going to do is we’re going to walk through five live demos below and we’re going to show you how each of them works.

So this first section is focused on experiments. In A-B testing, now keep in mind, InstaVert provides accelerated A-B testing. We’re not showing the same variants the same amount of times over a set period of time, and the winner based upon clicks or conversions is selected.

What this does is it selects the variant that is gaining the most traction and it will start showing that variant more and more.

So you can quickly get the winner versus allowing NAB tests to run for multiple weeks before you discover which test is working properly.

So what this section is doing is it’s showing you three different variations of the five CTAs here. If you went to this page, you would see a different combination of these CTAs.

This next section shows hesitation. So if I hover over this request a demo CTA or button for three seconds, the CTA changes from request a demo to watch a 90 second walkthrough.

Keep in mind that the hesitation can be applied to not only CTAs or buttons, it can be applied to images, it can be applied to forms, it can be applied to this entire module, for example.

So if someone’s hesitating on an offer, they’re not committing to the offer, you can provide them with an alternate offer.

if someone’s hovering on a form, they’re hesitating on a form, you can reduce the amount of fields in the form to increase the likelihood of conversion on that form.

This next section focuses on exit intent. As you saw at the top of the screen, that was exit intent applied to the button within the banner.

So our exit intent isn’t just based upon someone leaving from the top of the screen. The exit intent is based upon this entire module.

It can be based upon a button, it can be based upon certain text. So for example, if you move the mouse down away from this module, this CTA will turn red.

and keep in mind the CTA can turn any color you want. You can embed a video based upon exit intent.

You can embed text based upon exit intent. The exit intent is simply the condition that triggers the action. This next section shows screen shots.

Scroll behavior. So right now we’re about halfway down the page. If we scroll, you can see that via the scroll bar.

If we scroll past the 60% mark, then come back and go a little further, you’ll see that we just simply embedded a message here that shows that based upon the scroll behavior of the user, you can embed a message, you can embed an image, you can pretty much embed or change anything you want on the page

based upon how far down someone is scrolling. The further someone scrolls down, on a page, the higher the intent they’re showing based upon the offer on the page.

This last last section shows time on page. I stayed on the page for a little long over here on this side, and this is based on the entire module.

So the request a demo button popped up. That was based upon a five second timer. You can set the time at based upon whatever whatever time frame you like.

The timer can also be set based upon the page at a global level, meaning time on the entire page. It can also be set based upon time in a certain module.

So for example, I can trigger that request a demo CTR button based upon time spent in this section. first is time spent on the entire page which is what we just saw here.

So time spent on this section was five seconds and that triggered the CTA to turn red and appear.

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