In this video, I’m going to walk you through a product page demo as part of our e-commerce track. So if you come to this page, you know exactly what you want.
You want the cream-colored headphones, you go to buy now, you purchase it, that’s fine. But if you’re a little unsure, you’re showing hesitation on the page, what we’re going to do is we’re going to nudge the user towards conversion.
So after 15 seconds, what we do is we embed the statement here, um, to show a validation around the headphones, so 1,200 plus customers recently purchased this in the last 30 days.
If you’re still hesitating on the page, after another 15 seconds what we’re going to do is we’re going to show scarcity and we’re going to put in only seven are left in stock.
If you’re still hesitating, you’re like, I don’t know what color I want, this seems a little expensive, I’m not sure if I really want it, you hover over add to cart, add to cart changes to add to cart, get it by Thursday.
If you’re still hesitating, you go to buy now, you’re like, ah, I don’t know if I really want this, this isn’t really in my budget, you go to move away, the buy now button turns red to draw your attention back to it.
You’re still a little hesitant, you’re coming down to the reviews, you’re looking at the reviews, you start reading the reviews, what we do is we show four more reviews based upon your your hover or hesitation activity on these reviews.
So if you’re showing interest in the reviews, we’ll display a few more reviews. And if you’re still hesitating, and you’re still not sure, say I don’t know if I want this, you go to leave the page completely, we’ll put an X into 10 banner at the top of the page that says wait, take 10% off your order
with code 10% off. So these are a variety of different ways that allow you to nudge the user towards the purchase decision based upon time on page and the hesitation that they’re experiencing.
