InstaVert Triggers lets you respond to who visitors are, where they came from, and how they behave, automatically changing your website experience in real time based on the conditions you define.
Behavior · Engagement · Acquisition · Real-Time Actions
InstaVert gives marketers a growing library of conditions for understanding what visitors are doing, how engaged they are, and the context behind their visit.
Understand how visitors are actively interacting with the page.
Hover · Click Element · Rage Click · Idle · Exit Intent.
A visitor hesitating over an important element can trigger a different response than someone rapidly clicking in frustration or preparing to leave.
Respond based on how deeply someone is interacting with your website.
Scroll Depth · Time on Page · Time on Element · Scroll Speed · Element Visibility · Video Started · Page Visited · Returning Visits · Visitor Segment
The longer and deeper someone engages, the more context InstaVert can use to determine what experience should happen next.
Personalize the experience based on who arrived and how they got there.
Traffic Channel · UTM Campaign · GEO Location · Device
This means the website experience doesn't have to be identical for every source, campaign, location, or device.
Once a condition is met, InstaVert can take action directly on the website.
Introduce new content or elements into the page.
Adapt the visual presentation of website elements.
Change headlines, messaging, CTAs, supporting copy, and other text.
Hide content that isn’t relevant to the visitor or experience.
InstaVert Triggers can power something as simple as changing a CTA after a visitor reaches a certain scroll depth, or something as sophisticated as transforming a landing page based on where that visitor came from.
IF: Visitor arrives from a specific UTM campaign
THEN: Change the headline, supporting copy, CTA, and relevant page content to match the campaign they clicked.
Result: One landing page can support multiple campaigns while maintaining message continuity from ad to website.
IF: Visitor is located in a specific country, state, or city
THEN: Adapt messaging, offers, supporting content, or CTAs for that market.
Result: Create localized experiences without building and managing a separate landing page for every geography.
IF: A returning visitor spends significant time on the page and reaches a key section
THEN: Change messaging and CTAs to reflect their stronger level of intent.
Result: The website responds differently to someone actively evaluating your business than to a first-time visitor.
IF: An engaged visitor begins to leave
THEN: Change elements on the page or launch a targeted Overlay with a more relevant reason to continue.
Result: Respond to potential abandonment while there's still an opportunity to influence the session.
Triggers aren’t templates that lock marketers into a handful of predefined use cases.
Conditions tell InstaVert when to act. Actions tell InstaVert what to change. You decide how to combine them.
That means your strategy can range from a single behavioral adjustment to a highly personalized website experience built around visitor behavior, engagement, acquisition source, location, device, and more.
Your marketing strategy defines the experience, not the platform.
Triggers connect the behavior you want InstaVert to watch for with the action you want the website to take.
Choose the page, define the condition, select one or more actions, and activate the Trigger. From there, InstaVert monitors visitor behavior and responds automatically whenever the conditions you’ve defined are met.
Multiple actions can also work together, allowing a single behavioral signal to adapt more than one part of the visitor experience.
Every Trigger creates another opportunity to understand how visitors interact with your website.
InstaVert brings behavioral and Trigger activity into the Analytics Intelligence Dashboard, helping marketers see patterns across scroll depth, exit activity, engagement, and Trigger performance.
AI-generated summaries, insights, and recommended actions help identify unusual behavioral patterns and areas of the website that may deserve additional attention.
