ROI Simulator

Plug in your funnel math and instantly simulate how a small conversion lift can translate to pipeline, revenue, and payback—without guesswork.

B2B Track Funnel-to-$ Payback + Sensitivity

ROI SIMULATOR · DEMO

Inputs

Primary Conversion Event

Monthly Page Sessions

Baseline Conversion Rate (%)

Expected Lift (%)

MQL → SQL (%)

SQL → Won (%)

Average Contract Value (ACV)

Gross Margin (%)

Monthly Platform Cost

Adoption / Coverage 60% of high-intent traffic

Time-to-Impact 6 weeks ramp

Results

+0 incremental conversions / month

$0 incremental pipeline / month

— estimated payback

Baseline conversions0

Incremental conversions+0

Incremental won deals0

Incremental revenue$0

Incremental gross profit$0

Platform cost-$0

Net impact (monthly)$0

Assumptions are directional—use your own funnel rates. For a cleaner story, start with one high-intent page and one KPI.

Scenario Sensitivity

Demo Controls

LIVE TRIGGERS

Use these to make the ROI story feel real on a call: proof, risk reversal, and a clean exec summary.

Triggers

1) Inject proofCredibility

Highlights KPI cards and reinforces the business case.

2) Risk reversalLow risk

Reframes to a proof-of-value window + clear success metric.

3) Highlight paybackFinance

Draws attention to the payback KPI and net impact row.

ResetUndo

Clears highlights + resets scenario to base.

Status: Ready.