Privacy Policy

Introduction

InstaVert (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or use the InstaVert platform (the “Services”).

By accessing or using InstaVert, you agree to the practices described in this policy.

If you do not agree, please do not use our Services.

Information We Collect

1. Information You Provide Directly

We may collect information you voluntarily provide, including:

• Name
• Business email address
• Company name
• Job title
• Phone number
• Billing and account information
• Demo or support requests
• Communications with our team

2. Information Collected Automatically

When you use InstaVert or visit our website, we may automatically collect limited technical and behavioral data, including:

• IP address (anonymized where possible)
• Browser type and device information
• Pages visited and interaction timestamps
• Scroll depth, hover behavior, time-on-section, and exit intent
• Referring URLs
• Session identifiers

This data is used to power InstaVert’s real-time optimization capabilities and improve platform performance.

InstaVert does not collect sensitive personal data such as passwords, payment card numbers, government IDs, or precise location.

3. Customer Website Visitor Data

When InstaVert is installed on customer websites, we process behavioral signals on behalf of our customers, including:

• Page interactions
• Engagement patterns
• Session-level intent signals

This data is:

• Session-based
• Non-identifying by default
• Used strictly to optimize website experiences in real time

InstaVert acts as a data processor for this information. Our customers are the data controllers.

How We Use Information

We use collected information to:

• Provide and operate the InstaVert platform
• Optimize and personalize website experiences
• Improve product functionality and performance
• Respond to inquiries and support requests
• Send product updates and service communications
• Analyze usage trends
• Maintain security and prevent abuse
• Comply with legal obligations

We do not sell personal data.

Real-Time Optimization & Behavioral Signals

InstaVert uses behavioral signals such as scrolling, hesitation, and engagement depth to adapt content dynamically during a user session.

These signals:

• Are contextual, not identity-based
• Do not rely on third-party cookies
• Do not involve invasive profiling
• Are designed to respect privacy while improving relevance

Our approach emphasizes contextual intelligence over identity tracking.

Cookies & Tracking Technologies

We may use first-party cookies and similar technologies for:

• Authentication
• Session management
• Analytics
• Platform functionality

Customers may configure cookie preferences through their own consent tools. InstaVert supports privacy-first implementations.

Data Sharing

We may share information only with:

• Trusted service providers (hosting, analytics, billing)
• Legal authorities when required by law
• Successors in the event of merger or acquisition

All vendors are contractually bound to protect your data.

We never sell user data to third parties.

Data Retention

We retain information only as long as necessary to:

• Provide our Services
• Meet contractual obligations
• Comply with legal requirements

Session-level behavioral data is retained in aggregated or anonymized form whenever possible.

Security

We implement industry-standard safeguards including:

• Encryption in transit
• Secure infrastructure
• Access controls
• Monitoring and logging

No system is 100% secure, but we continuously invest in protecting your data.

Your Rights

Depending on your jurisdiction, you may have the right to:

• Access your data
• Correct inaccurate information
• Request deletion
• Object to processing
• Receive a copy of your data

Requests can be sent to: support@instavert.ai

GDPR & CCPA Compliance

InstaVert supports GDPR and CCPA obligations, including:

• Data processing agreements
• Right-to-access and deletion requests
• Lawful processing mechanisms
• Privacy-by-design principles

Customers may contact us to execute data subject requests.

Children’s Privacy

InstaVert is a B2B platform and does not knowingly collect data from children under 13.

Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be posted on this page with an updated “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy or data practices, contact:

InstaVert
Email: support@instavert.ai