Choose the plan that fits your traffic levels and growth goals, from early experiments to multi-site optimization at scale.
Every InstaVert plan includes our real-time optimization engine.
Plans scale by scope, sophistication, and governance — not artificial limits.
Yearly
Monthly
Starter: Explore & Validate
79/per month $99
save 20%
Ideal for startups and small teams getting real conversion lift quickly across their site.
Growth:
Optimize Intelligently
Popular
save 20%
399/per month $499
Built for SaaS and marketing teams ready to optimize funnels, campaigns, and high-intent traffic with smarter behavior logic.
Agency:
Operate at Scale
save 20%
1,599/per month$1,999
Designed for agencies, consultants, and high-traffic brands managing multiple journeys and clients.
Enterprise:
Govern & Customize
Custom
Enterprise-grade optimization for large organizations with mission-critical requirements.
Starter: Explore & Validate
$99/per month
Ideal for startups and small teams getting real conversion lift quickly across their site.
Growth:
Optimize Intelligently
$499 /per month
Built for SaaS and marketing teams ready to optimize funnels, campaign and high-intent traffic with smarter behavior logic.
Agency:
Operate at Scale
$1,999 /per month
Designed for agencies, consultants, and high-traffic brands managing multiple journeys and clients.
Enterprise:
Govern & Customize
Custom
Enterprise-grade optimization for large organizations with mission-critical requirements.
| Feature | Starter | Growth | Agency | Enterprise |
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Core Platform |
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Real-Time Website Optimization
Automatically adapts website content, messaging, and calls-to-action during a visitor’s session based on their behavior, engagement, and contextual signals to maximize conversions. |
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Unlimited Optimization Variants
Create and deploy an unlimited number of experience variations, allowing you to continuously test and optimize different messages, layouts, offers, and design elements without platform-imposed limits. |
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No-Code Experience Builder
Build, edit, and launch personalized website experiences using an intuitive visual interface without requiring developers or custom code. |
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Code Editor
Directly edit HTML, CSS, and JavaScript to build fully customized optimization experiences with complete control over design, functionality, and visitor interactions. |
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Scheduling
Schedule experiences to automatically start and end at specific dates and times for promotions, campaigns, product launches, or seasonal messaging. |
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Draft Mode
Save optimization experiences as drafts while building or reviewing changes, allowing collaboration and testing before they are made live. |
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Publish / Unpublish
Instantly activate or deactivate optimization experiences with a single click, giving marketers complete control over when experiences are visible to visitors. |
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One-Click Duplication
Duplicate existing experiences to quickly build new campaigns. |
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Workspace Organization & Filtering
Filter experiments and triggers by status, page, action, condition, action type, condition type, create date, or update date. |
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Device Targeting
Deliver unique experiences based on the visitor’s device type, including desktop, tablet, or mobile, to optimize performance for every screen size. |
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Multi-Site Management
Manage and optimize multiple websites from a single centralized workspace, allowing teams to create, organize, deploy, and report on optimization experiences across brands, domains, or client websites with ease. |
1 Site |
1 Site |
Up To 10 Sites |
Unlimited |
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White Label Dashboard
Customize the InstaVert dashboard with your own logo, allowing agencies and partners to deliver a fully branded optimization platform to their clients. |
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Support Level
Defines the level of customer support, technical assistance, response times, and success resources included with your subscription to help you maximize the value of InstaVert. |
Live Chat & Email Support |
Live Chat & Email Support |
Dedicated Success Manager |
Enterprise SLA |
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Automatic Experiment Winning After Defined Time
Automatically declares and deploys the highest-performing experiment variant after a predefined duration or evaluation period, eliminating manual intervention while ensuring optimization campaigns continue with the best-performing experience. |
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Behavior Intelligence |
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Hover Detection
Detects when a visitor hovers over specific page elements, allowing experiences to trigger based on demonstrated interest or purchase intent. |
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Scroll Depth Detection
Monitors how far a visitor scrolls down a page, enabling personalized experiences to appear after predefined engagement milestones are reached. |
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Exit Intent
Identifies when a visitor is preparing to leave the page by analyzing cursor movement and interaction patterns, allowing last-chance offers or messaging to be displayed. |
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Time on Page
Measures how long a visitor remains on an individual page, enabling experiences to adapt based on engagement duration or hesitation. |
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Click Element
Trigger optimization experiences when visitors click a specific page element, allowing personalized responses based on interactions with buttons, images, icons, text, navigation items, or any selectable HTML element. |
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Inactivity Detection
Detects when a visitor becomes idle or stops interacting with the page, enabling proactive messaging before they abandon the session. |
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Rage Click Detection
Recognizes repeated rapid clicks on the same element, indicating frustration or usability issues that may require immediate intervention. |
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New Visitor Detection
Detects first-time visitors and delivers introductory messaging, educational content, or onboarding experiences designed for new audiences. |
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Returning Visitor Detection
Identifies visitors who have previously visited the website, enabling messaging and offers tailored to returning audiences. |
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Visit Frequency
Measures how often a visitor returns over time, allowing personalization based on loyalty, buying stage, or engagement history. |
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CTA Interaction Tracking
Tracks clicks, hovers, and interactions with calls-to-action to measure engagement and trigger follow-up optimization experiences. |
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Form Interaction Detection
Monitors visitor interactions with forms, including field focus, typing activity, and progression through the form completion process. |
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Video Engagement
Measures when visitors engage with a video to begin playing it. |
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Element Visibility Detection
Detects when specific page elements enter or leave the visitor’s viewport, allowing experiences to trigger only after designated content has been viewed. |
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Hesitation Detection
Identifies moments when visitors pause, slow down, or exhibit indecisive behavior, enabling timely interventions before abandonment occurs. |
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Session Recency
Measures how recently a visitor last accessed the website to personalize experiences based on return frequency and engagement history. |
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Previous Page Detection
Detects the page visited immediately before the current page to provide more relevant messaging based on visitor navigation patterns. |
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Traffic Source Detection
Identifies the marketing channel or source responsible for driving the visitor to the website, enabling source-specific personalization. |
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Campaign Detection (UTM)
Detects UTM campaign parameters and automatically tailors experiences based on marketing campaigns, advertisements, or promotional initiatives. |
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Geographic Detection
Detects visitor location using geolocation data to deliver region-specific messaging, promotions, or content. |
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Trigger Engine |
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Time on Page
Trigger experiences after a visitor has spent a specified amount of time on a single page. |
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Hover
Trigger experiences when a visitor hovers over a specific page element, indicating interest or intent. |
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Hover Duration
Activate experiences after a visitor hovers over an element for a specified length of time. |
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Scroll %
Trigger experiences after a visitor reaches a defined percentage of page scroll depth. |
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Exit Intent
Detect when a visitor appears ready to leave the page and display targeted messaging before they exit. |
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Returning Visitor
Trigger experiences specifically for visitors who have previously visited the website. |
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Multiple CTA Clicks
Detect repeated interactions with calls-to-action and trigger follow-up messaging or guidance. |
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Mouse Idle
Trigger experiences after a visitor stops moving their cursor for a specified period of time. |
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New Visitor
Deliver experiences designed exclusively for first-time visitors. |
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Device
Display experiences based on the visitor’s device type, such as desktop, tablet, or mobile. |
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Click Element
Trigger optimization experiences when visitors click a specific page element, allowing personalized responses based on interactions with buttons, images, icons, text, navigation items, or any selectable HTML element. |
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Form Started
Activate experiences when a visitor begins interacting with a form by selecting or completing the first field. |
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Video Started
Activate experiences when visitors begin playing an embedded video. |
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Pages Viewed
Trigger experiences after a visitor has viewed a specified number of pages during their session. |
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Product Viewed
Display personalized experiences after visitors view specific products or product categories. |
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Checkout Started
Trigger personalized experiences after visitors begin the checkout process. |
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Demo Page Viewed
Personalize messaging after visitors view a product demo or request-a-demo page. |
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Contact Page Visited
Trigger experiences when visitors reach a contact page, indicating potential buying interest or support needs. |
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Country
Target visitors based on their geographic country. |
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State
Personalize experiences using the visitor’s detected state or province. |
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City
Deliver location-specific experiences based on the visitor’s detected city. |
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UTM Campaign
Trigger experiences based on the campaign name provided in UTM tracking parameters. |
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UTM Source
Personalize experiences based on the marketing source that drove the visitor to the website. |
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UTM Medium
Trigger experiences using the visitor’s marketing channel, such as email, paid search, or social media. |
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Advanced Rules Engine (Multiple Actions for Each Condition)
Configure a single trigger condition to execute multiple actions simultaneously or in sequence, enabling sophisticated automation workflows such as displaying personalized content, updating page elements, triggering notifications, and launching follow-up experiences from one visitor interaction.. |
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| Feature | Starter | Growth | Agency | Enterprise |
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AI Features |
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AI Variant Generation
Automatically generates new optimization variants, including headlines, messaging, layouts, and calls-to-action, based on your objectives and visitor behavior. |
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AI Experiment Ideas
Continuously analyzes website performance and recommends new optimization experiments designed to improve conversions and visitor engagement. |
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AI Behavior Analysis
Analyzes visitor behavior patterns to identify friction points, engagement trends, and opportunities for optimization. |
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AI Opportunity Detection
Automatically identifies high-impact optimization opportunities across your website based on visitor behavior, performance data, and conversion trends. |
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AI Performance Summary
Generates easy-to-understand summaries of optimization performance, highlighting key insights, trends, and recommended next steps. |
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AI Trigger Suggestions
Recommends new behavioral triggers and activation rules based on visitor interactions, engagement patterns, and conversion opportunities. |
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AI Friction Detection
Automatically detects usability issues, hesitation points, and barriers that may be preventing conversions. |
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AI Personalization Recommendations
Suggests personalized experiences based on audience behavior, traffic source, and engagement history. |
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AI Traffic Source Optimization
Recommends messaging and experiences tailored to each acquisition channel for improved campaign performance. |
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AI Executive Reporting
Generates executive-ready summaries focused on business impact, ROI, and key optimization outcomes. |
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Reporting |
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Dashboard
View a centralized dashboard that provides a real-time overview of website performance, active experiences, visitor behavior, and key conversion metrics. |
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Conversion Reporting
Measure conversions, conversion rates, and goal completions across optimization experiences, campaigns, and audience segments. |
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Variant Performance
Compare the performance of optimization variants using key metrics such as conversions, engagement, click-through rates, and statistical confidence. |
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Engagement Metrics
Track visitor engagement using behavioral metrics such as scroll depth, time on page, click activity, content interaction, and session duration. |
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AI Insights
Receive AI-generated analysis that identifies performance trends, explains visitor behavior, and recommends actions to improve conversion rates. |
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ROI Reporting
Quantify the business impact of optimization efforts by measuring incremental leads, revenue, conversion improvements, and return on investment. |
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Conversion Lift
Measure the incremental improvement generated by optimization experiences by comparing performance against baseline conversion rates. |
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Real-Time Analytics
Monitor visitor activity and optimization performance as it happens with continuously updated reporting dashboards. |
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Experience Performance
Evaluate the effectiveness of each optimization experience across engagement, conversions, and business outcomes. |
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Behavioral Analytics
Analyze visitor behaviors that influence conversions, including hesitation, interaction patterns, and engagement signals. |
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Traffic Source Reporting
Measure optimization performance by acquisition channel, campaign, referral source, or UTM parameters. |
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Goal Tracking
Monitor custom conversion goals and key performance indicators aligned with business objectives. |
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A/B Test Reporting
Review experiment performance with statistical confidence, significance levels, and winning variants. |
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Additional Services |
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Guided Onboarding
Receive a structured onboarding experience with expert guidance to ensure your website is configured correctly and your team is prepared for a successful launch. |
Self Service |
Guided Setup |
Premium Guided |
Dedicated Onboarding |
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Dedicated Optimization Services
Our team becomes an extension of yours, designing, building, testing, and deploying custom optimization experiences based on your requests. From personalized campaigns and new website experiences to advanced integrations and custom functionality, we’ll build what you need for a predictable monthly investment. |
$1,500/Month |
$1,500/Month |
$1,500/Month |
Included |
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Strategy Sessions
Meet with optimization specialists to review business objectives, identify opportunities, and develop data-driven conversion strategies. |
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Monthly Optimization Reviews
Participate in monthly performance reviews focused on visitor behavior, campaign results, optimization opportunities, and recommended next steps. |
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Quarterly Business Reviews
Conduct comprehensive quarterly reviews that evaluate business performance, ROI, strategic initiatives, and long-term optimization goals. |
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Dedicated Customer Success Manager (CSM)
Work directly with a dedicated Customer Success Manager who serves as your primary point of contact for onboarding, strategy, support, and ongoing success. |
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Slack Support
Access direct support through a dedicated Slack channel for faster communication, collaboration, and issue resolution with the InstaVert team. |
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Custom Integrations
Work with our team to develop custom integrations with your CRM, marketing automation platform, analytics tools, or other business systems. |
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Conversion Audit
Receive a comprehensive analysis of your website that identifies friction points, behavioral insights, and prioritized recommendations for improving conversion performance. |
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Whether you’re optimizing a homepage, campaign landing page, or full funnel, InstaVert helps you convert more of the traffic you already have—without redesigns, delays, or complexity.
Then $959 per year
Save $240 compared to monthly
Explore & Validate
Your Details >> Payment
We collect this information to help combat fraud, and to keep your payment secure.
You'll be redirected to Stripe's secure payment page to complete your payment.Then $4799.00 per year
Save $1200 compared to monthly
Optimize Intelligently
Your Details >> Payment
We collect this information to help combat fraud, and to keep your payment secure.
You'll be redirected to Stripe's secure payment page to complete your payment.Then $19199.00 per year
Save $23988 compared to monthly
Operate at Scale
Your Details >> Payment
We collect this information to help combat fraud, and to keep your payment secure.
You'll be redirected to Stripe's secure payment page to complete your payment.Then $99.00 per month
Explore & Validate
Your Details >> Payment
We collect this information to help combat fraud, and to keep your payment secure.
You'll be redirected to Stripe's secure payment page to complete your payment.Then $499.00 per month
Optimize Intelligently
Your Details >> Payment
We collect this information to help combat fraud, and to keep your payment secure.
You'll be redirected to Stripe's secure payment page to complete your payment.Then $499.00 per month
Operate at Scale
Your Details >> Payment
We collect this information to help combat fraud, and to keep your payment secure.
You'll be redirected to Stripe's secure payment page to complete your payment.